We got thinking:  What would it be like if communicators ruled the corporate world?

[AdAge started us, running a story about the marketing department changes made by Newell Rubbermaid’s fairly new, i.e., 15+ months, CMO, a market researcher by background.  To date, he’s culled staff, established outposts in Shanghai and Sao Paolo, doubled research staff and spend, and winnowed down the number of agencies … so far.]

There’s one current precedent we know:  David Novak at Yum! Brands, also a marketing guru.  And if we were to expand the question into the design arena, Apple – and design chief Jony Ive – comes to mind.  [Obviously, many executives have great quals as communicators and marketers, but not a deep backgrounding.]

Here are a few perks of being corporate kings and queens:

  • ·       Embedded teams in every corner of the company, reflecting the ability of communicators to influence change inside and out
  • Public relations leading the marketing function, owning social media and content and …
  • Change initiatives run conjointly with HR and IT
  • A larger spend, all judiciously accounted for
  • A cadre of the best and brightest senior talent to tap into, from communications and research to branding and marketing
  • An experimental mindset, where pilot programs could take on, say, in-depth research into the power of third-party editorial media

Phew:  There’s more.  Rather than exhaust every possibility, we’ll open it up to you:  What dreams and wishes would you have come true as CEO communicator?