Sometimes a mere conversation says it better than we do. Here’s what we overheard one day in the coffee shop queue:
Barista: “I wanted to let you know: We won’t have any more of these tea bags in a few weeks. Our warehouse is out. Like, permanently out.”
Barista: “We’re changing to looseleaf tea. Tea that will brew for a few minutes while customers wait. And that will be interesting!”
Customer: “Why is that?”
Barista: “Because corporate hasn’t figured out yet that many of our shops attract buy and run customers, especially before work. Customers here simply won’t wait five minutes for tea.”
Customer: “I don’t understand … . Isn’t tea the up and coming beverage?”
Barista: “Yeah, I guess it is. But we haven’t yet reached the trendy point, where customers, like in Asia, will stand on line for many minutes for a cuppa. Don’t worry, we’ll change back to tea bags as soon as corporate sees the numbers!”
Sound like any of your clients or employers?