We’re fascinated by tech statistics – combined with, of course, very human stories.

The latest?  For the past year or so, a number of reputable firms, through various research studies, announced that the boomer generation is a rather significant middle-of-the-road adopter of technology.  From Blackberries to Internet surfing, we boomers account for 40 percent of the spend (though we’re 25 percent of the population).

What’s more, we text, use search engines, check online ratings, answer email, and, in general, practice all of the e-activities commonly associated with younger generations, whether you call them Xs or millennials or Ys.  And speaking for ourselves, we’ve developed quite a CrackBerry (substitute:  iPhone) habit, almost obsessively looking at our smartphones to determine the latest news  – and who needs us.

There it is:  The humanity of technology.  There’s an overwhelming desire to not only be informed but also to be included in work and life goings-on, regardless of age or career situation.  Even our moms, well into their 70s, 80s, and 90s, educated themselves – or via the local public library – on what this computer stuff was all about.  [They then bragged to their friends that they’d met the Internet – and it was theirs. It was a completely different story when they physically encountered screen and mouse.  That’s another story for another day.] 

That need for inclusion, a Maslov-ian desire, underlies our technology use.  There’s no way, for a group so dedicated to changing America, that boomers would not master YouTube, social networking, and the latest gadgets.  At the same time, that discipline is softened by a commitment to ourselves and the world.  It’s our DNA.  And it’s a dominant gene, one for marketers, sales people, communicators to remember.  Everywhere.  Every time.